Metaverse is an extension of virtual reality, offering vast application prospects. People can create and experience virtual worlds within the Metaverse and interact with other users. The application scenarios of the Metaverse include virtual reality games, educational and training platforms, virtual stores, virtual reality social networks, conferences, events and more. Businesses can leverage the Metaverse to provide personalised virtual experiences for their customers, thereby transforming traditional business models to remain competitive amidst the ever-changing market.