To provide funding support to Hong Kong enterprises in undertaking projects to develop brands, upgrade and restructure their business operations and promote sales in the Mainland and economies with which Hong Kong has signed Free Trade Agreements (FTAs) and Investment Promotion and Protection Agreements (IPPAs), the Hong Kong Government has set up the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD), so as to enhance their competitiveness and facilitate their business development in Mainland China, FTA and IPPA markets.