Artificial intelligence (AI) has the ability to learn and understand human behaviour and thought patterns, enabling it to quickly perform reasoning and execute various tasks. Nowadays, AI has been widely applied in multiple fields such as business, entertainment and creative works, including creating paintings by learning and imitating artists' styles and techniques, and composing unique music pieces based on different music styles and emotional needs. Moreover, AI can create virtual characters and interact with humans. Businesses can utilise artificial intelligence to provide diversified services to their customers while also enhancing creativity and work efficiency.