The global NFT market is growing rapidly in recent years, with US$2.5 billion in sales in the first half of this year, up from just US$13.7 million in the first half of 2020*, showing the huge potential of the market.

3 Hong Kong targets the crypto art market and partnered with XCEPT, a new media art collective, to create Hong Kong's first NFT Big Bang immersive experience with its creative mind beyond imagination. By deploying the technology of MOVE Network, an affiliate of with Aladdin Technology Group, to encrypt digital contents and transform them into NFT, 3 Hong Kong has become Hong Kong's first telecoms operator to launch an NFT based project.

The experience hall, located at 1881 Heritage in Tsim Sha Tsui , was opened to public for an immersive visual discovery in an infinite space. This well designed experience hall offered many photo hotspots. Participants created their unique planets on a specific mobile app. Images of their designed planets were uploaded to a cloud platform in a second and was projected onto space by light and shadow after a big bang. This precious moment was then captured and turned into an NFT art piece leveraging blockchain technology for viewing anytime, anywhere on a mobile app or available for transfers or auctions at NFT platforms.

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